Thursday 23 August 2012

The use of Social Networks in the Workplace

Organisations need to consider the use of social networks as their communication tools

 


Picture obove: An employer teaching the employees regarding the use of
                          social networks.source:www.socialmediawork.com

In today's world it is really impotant for companies to adapt the use of social networks as their communication tools. Contemporary companies are adopting the use of social networks as their communication tools to communicate with their stakeholders. Organizations that haven't adopted such tools are now in the minority "One of the reasons why employers and workers are using social networks in the workplace is, in large part, because these channels are increasingly becoming a routine part of how work gets done. There are many advantages to being socially "connected" in the workplace.

Well-connected employees are more productive and social networks can help to increase the productivity by which they connect and collaborate. Being connected and collaborating with stakeholders can be done through the use of social networks by communicating with them. Organisations  use social networks to keep up their stakeholders with company events, recruit talent and gain a deeper understanding of their stakeholders. This shows that social networks are very important to be considered in every organisation because a company can improve  its communication effectiveness through the use of social networks. It is also important for companies to teach their employees regarding the use of social networks. Teaching employees regarding the use of social networks is the duty of Public Relations practitioner.read more










21 comments:

  1. Yes Marvee that`s what we mean by adaptation,see if an organisation adapts to changes,either technological,environmental etc,that organisation will undoubtedly succeed.

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    1. Many organisations should regard the use of social networks in their workplace

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  2. It is true social networking is the biggest communication a company can have and adapting to such a powerful change can benefit a company in a great way.

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    1. You know Michelle that's the fact, company that does not adapt do not survive, it is really important to adapt the use of social networks to benefit our companies

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  3. A company that does not adapt definetly wont survive. An organisation that takes advantage of new trends in the environment will not only gain a respected image from the public but will also attract potential investors.Social networks are important as they ensure that consumers and customers are constantly updated about current updates by organisations.

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  4. We are living in the world of competition and social network has made things easier for organisations to reach their target audience in numbers than going out to do person to person or person to group communication.Adpting to the usage of social network is a good platform to achieve and survive in the business.

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  5. Organizations should also train and teach its employees on how to post because you find that some of the employees posts irrelevant things related to the companies mission

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  6. I think many organisations do not have an undrestanding of how to use social networks and they should somehow employ social networking experts to be able to use it effectively.

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    1. That's the point kefi,companies should hire social networks expert to teach employees to use it effectively

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  7. Is the an organisation that doesn't use any of socail media as thier tool for communicating. A clear picture must be paint for those organisation if they exist.

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    1. Themba in today's companies we adapt in order to survive, this does not mean companies that are not using social networks wont survive

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  8. yea as you are saying "corporations that do not adapt, they dont survive" organizations need to find new improved channels of communicating both internal and external,we cant use only mass media but the introduction of new media must be taken into consideration.

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    1. They do survive mthoko, but it is important as an organisation to adapt the use of social networks

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  9. Using social network as a tool to communicate with the public is an advantage to each organisation because many people are now dominant in social networks.

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  10. in may this i wrote a blog combating the stigma around social media in the workplace and it is good to see it is becoming a relevant and talk about topic and maybe poeple will start to use this tool

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  11. There are a few companies out there who have not yet seen the importance of adding social networks as one of their communication tools. Social network is one of the most useful tools in building and sustaining relationships, getting immidiate feedback from your stakeholders and more.

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    1. It is important for those companies to commence considering the use of social networks

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  12. Using social networks as a communications tool will be advantageous to any organisation, seeing that through social networks organisations will be able to interact with a variety of stakeholders in a platform that is familiar to them. Any organisation that is not making use of social networks needs to adapt and join the global world.

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  13. social network communication is the way to go in today's business world so yes it is useful

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  14. yes its a gud thing that organisation regard social media as a form of communication but the only thing the should not forget is the traditional media because it also has an impact on people and it is also effective

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  15. usibng social networks is a great and best idea most companies can ever come up with.

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